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Portfolio - Website

Field 216

It was a pleasure to customise our 'Peony & Peridot' Website for Dot.  Her gorgeous branding, copy and imagery transformed it into a website unique to Dot and completely on brand.We're thrilled to have been able to be there at the beginning of Dot's journey. Watching her business grow and flourish is a joy.


Dot is a flower grower who wanted a wholesale platform to showcase her flowers and sell (literally) buckets of them.Hugely focused on sustainability and greenwashing, it was important to Dot to have a whole page dedicated to this part of her business, as well as an area for workshops and a visual overview of the flowers she grows, categorised by month-to-month availability.

A small and sustainable East Yorkshire flower farm growing exquisite, earth-friendly, seasonal blooms.

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Final website

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Field 216 Home page after


Large image on homepage, smaller on other pages

Large hero image and text to draw in her ideal client

Relevant blog articles easily accessible

Flower showcase page, ordered and filterable by month availability

Full width horizontal images to to create a sense of space and openness like a flower field

Testimonial areas throughout site for building trust

Easy to use Blogging function

Easily updatable and can be maintained by the owner

E-commerce to enable Workshop and flower buckets online

Instagram Feed

Sustainability Focussed

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I grow flowers, it’s outdoors and intensive. I am in no way technically minded and very time-poor so the thought of getting started with a website was very intimidating. Working with Kelly and her team was a breeze. She’s so competent in her work that she’s able to anticipate what I’m trying to communicate without making me feel incompetent. Having a smart and attractive online home for my business has made me feel a real sense of achievement and legitimacy. I’m so happy with the end result.
Dot Appleby
Owner & Founder

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