The website formula

Uncover the formula to improve your existing website - even if you need help figuring out where to start, are not technically minded, and feel like the economy and your ever-growing to-do list are stacked against you.

Early Bird Registration Closes Friday 22nd Dec

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You know that to have a successful business, you need a user-friendly and visually appealing website

One that epitomises your brand, speaks to your dream client and converts them into customers. Still, you’re feeling stuck, overwhelmed and distracted by all the options.

Right now you have no idea where to begin...

or

Find yourself nodding your head to the above? 

Well, you can confidently click the button below to enrol on The Website Formula, knowing you’re exactly where you need to be. 

Take advantage of our early bird offer and be ready to launch your new website in January.

Imagine if you could

Have a website that attracts your ideal clients

A website that attracts your ideal client is key because it’s like your online shop window, showing off what you do best to the right people. Plus, it’s designed to connect with those people, making them feel understood and more likely to stick with you.
Opal and Onyx hosting and maintenance crystal sparkles in darker pink right
Opal and Onyx hosting and maintenance crystal sparkles in darker pink left

Build your list and expand your reach

Building your email marketing list of visitors interested in your product, service, or content is essential. You own this data, unlike a social media following that can disappear anytime. It’s a way to maintain contact with these individuals through newsletters, promotional messages, and updates, making it a valuable tool for direct marketing and building relationships with your audience.

Charge more for your services and fill your diary

A great website lets you charge more for consultancy because it professionally showcases your expertise and success stories, making clients see the value in paying for your top-notch advice. Plus, an impressive website can attract more clients, filling up your schedule with people who are excited to work with you and willing to pay well for your expertise.
Opal and Onyx hosting and maintenance crystal sparkles in darker pink right
Opal and Onyx hosting and maintenance crystal sparkles in darker pink left

Quickly launch a new product or make changes to your website

If you or a team member knows how to edit your website, you can make changes fast, on your terms, at a moment’s notice with minimal cost and without jointing a developer’s waiting list.

Have a flexible website that can grow with you and your business

As your business evolves, your website can easily adapt, adding new features or updating content to match your expanding services and changing needs. This ensures that your online presence always reflects the current and best version of your business, keeping you relevant and connected with your audience.
Opal and Onyx hosting and maintenance crystal sparkles in darker pink right

Early Bird Registration Closes Friday 22nd Dec

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How The Website Formula is different...​

The first how-to, strategy-led program of its kind, that takes you through my secret, step-by-step process that we use to build our amazing clients’ highly converting websites.

The focus is on teaching you what you’ll need moving forward to edit and evolve your website. We take care of all of the one-off tech jobs like migrating your existing website, domain and hosting so you can get on with the fun stuff like copy and images.

I’ll be guiding you all the way, avoiding all the technobabble, and on hand in the Facebook group each week to help you create the winning website of your dreams.

Take advantage of our early bird offer and be ready to launch your new website in January.

How it works

01. Purchase the course

Take advantage of our early bird offer and be ready to launch your new website in January.  Once purchased you will get a link to book your introductory call and access to our student portal and the private Facebook group before the course starts in January.

02. Introductory call

This is where it gets really exciting… Next up is an inclusive 30-minute introductory call, where we chat with you about your business and goals for your new website. Then we help you choose the perfect website design and plan the pages you’ll need.

03. we setup your website

We create your new website based on the design we chose together on our call, set up your hosting, import any existing data from your old website (if necessary), register/transfer your domain and deal with all the boring and confusing tech stuff, so you don’t have to.

04. WEBSITE CUSTOMISATION

Now for the fun stuff!  You edit the copy and images on your new website using the short, easy-to-follow, jargon-free video tutorials on ‘The Website Formula’ online course. After helping you understand the basics, I show you how to implement it live on a website with the exact setup as yours.

05. Go Live!

Once you’re happy with your website you can flick it live with one button! Then, share in the group so we can all cheer for you.

If you booked when the one-to-one bonus was live, I can log in and take a look and help you with any last bits before we switch it live together!  I can’t wait to celebrate your new website with you!

Moving forward

You can access the course files and any updates I make to the course until The Website Formula is retired. You’re welcome to join any future cohorts and the live calls if you want to refresh your website at a later date. You have access to the Facebook group for the duration of the course and will be added back in if you decide to take the course again at a future date (at no extra cost to you).

You'll love The Website Formula because of the...

01. Short Video Tutorials

Each lesson will be taught using short, easy-to-follow, jargon-free video tutorials. After helping you understand the basics, I show you how to implement it live on a website with the exact setup as yours.

02. User-friendly Live editing

Watch your website come to life as you easily click on content to edit it or drag and drop in new elements. Zero coding required!  Our website designs are optimised to be fast and responsive, so they look beautiful and work perfectly on any device. We’ll help you choose the perfect one for your brand.

03. Eloquent copy templates

Pre-written copy that can be used in its entirety, or adjusted to suit your brand, banishing writers block.

04. Optimisation for SEO

We build our sites to meet the highest technical SEO standards, giving you access to tools which help optimise your content for SEO and overall readability.  All our websites include beautiful blog templates to help further.

05. no-Hassle setup

We handle all the complicated tech like hosting, setup and domains; The WordPress Platform is free, but you need to pay for hosting.  We set all this up and give you six months free, after which you can opt to stay with us, or move to another provider.  We will even migrate your existing website for free if needed.

06. Support & Community

There’s a special kind of excitement that only applies to technical triumphs, share them with your fellow students in the private Facebook group.  During the four-week course, I will be live on a Monday and a Thursday to answer any questions.

Early Bird Registration Closes Friday 22nd Dec

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Don't just take our word for it...

Here You'll learn

how to create a gorgeous, high-converting website so you can convert more of your visitors into customers without learning all the complicated tech stuff.

The Website Formula is broken down into five modules, drip-fed through my online student portal over 4 weeks starting on Monday 15th  January.
There are 25+ short video lessons with easy-to-follow instructions done live on a website with the exact setup as yours.

We’ll have 8 zoom calls throughout the course, I will introduce each module in a live call on the Monday and then have an hour Q&A session each Thursday where I can answer any questions.  You can also join the calls every time I run the course moving forward – I’m with you every step of the way.

Module 1 - Getting Started

WordPress is the most powerful website creation tool on the web, and you’ve made the right decision choosing it for your website! In this module, I show you the basics of WordPress, help you choose a website design from our library & start customising your site.  We will also discuss security so you can add in any members of your team that you want to work on the website moving forward.

Module 2 - Branding

Branding is an important aspect of every business and should be consistent across all platforms. In this module I show you how to enter your branding into the website so you can easily use it in your design.  We’ll also customise your coming soon page and upload your logos.  Don’t worry if you don’t have your own branding yet, you’re welcome to use the template defaults and a simple text logo.

Module 3 - Website Content

Now for the fun stuff!  We will go through your website page by page and edit the content on the website design to reflect your business.  Each section has a copy template to follow to make it easy for you, no copywriters needed here!  We also talk about choosing and sizing images, again with demonstration images that you can use as placeholders or for inspiration to help you choose your own.

Module 4 - Blog & SEO

If you want to add a blog to your website, then this module is for you! I show you how to customise your blog archive, how to implement a search and customise the design of your blog content.  I’ll also show you how to easily create blog content using AI and how to optimise for search engines (SEO).

Module 5 - Go Live & Celebrate!

How amazing is it going to feel when you get to this module?  I’ll show you how to optimise your website and ensure it is running well before teaching you how to remove your coming soon page and setting the website live!

Early Bird Registration Closes Friday 22nd Dec

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Ready to get started?

Choose your Early Bird plan

Take advantage of our early bird offer of 20% off and be ready to launch your new website in January.

Spread the cost

over three months
£387
£ 311
30
(+VAT)
3 MONTHLY PAYMENTS
  • 25+ video lessons
  • Website Design template
  • 6 months free hosting
  • Website Migration & Setup
  • Lifetime access to the course & updates
  • Private Facebook group
  • Four Zoom Group Q & A calls *

Pay In full

bonus 1-1 training session
£1067
£ £849 (+VAT)
One Off Payment
  • 25+ video lessons
  • Website Design Template
  • 6 months free hosting
  • Website migration and setup
  • Lifetime access to the course & updates
  • Private Facebook group
  • Four Zoom Group Q & A Calls*
  • Bonus 30 minute Zoom with Kelly **
bonus

VIP

5 slots available
£1877
£ 1499 (+VAT)
One Off Payment
  • All the benefits of other packages
  • Hosting for 12 months
  • Domain for 12 months
  • 2x 2 hour Zoom with Kelly**
  •  
  •  
  •  

* Live in the Facebook group every Monday to introduce the content for the week and then a Q & A session on a Thursday for each week of the four-week course.  A replay will be saved in the group if you can’t attend live.  You will also be able to join any live calls in the future when I rerun the course.

** 1 to 1 calls to be used within 3 months of the start of the course (by 15th April 2024)

Plus you're 100% protected by my

60 day money back guarantee

I want you to be 100% confident when you enrol in The Website Formula, so I’m offering a risk-free 60 day money-back guarantee.

I’m positive that you’ll love my training and be able to create a high converting website that makes you proud. So confident that I’m doubling the usual 30-day money-back guarantee and giving you a full 60 days to buy it, try it and apply it.

There’s literally no risk involved, you’re completely protected.

Early Bird Registration Closes Friday 22nd Dec

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Hours
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Hi I'm Kelly,

I’m not your typical web developer. I love to build relationships with my students and clients, and I want you to have a fabulous website* that you control, which draws in your ideal clients and converts them to customers!

I worked as a corporate developer for over 15 years and as I was always the only development team member who could communicate with end users or clients, I was always asked to facilitate and run all of their client-facing meetings. I’ve now realised that this is my superpower – communicating and teaching people without the technobabble and helping them to understand what they need for their business website and why.

I believe that your website should be easy to manage and maintain, as well as being user-friendly and completely on brand. I use my eye for design to make websites both beautiful and functional for your visitors, so they want to hang out with you and your products and services for longer. Your website will look exactly as you envisaged – no excuses!

Using my tried and tested formulas and knowledge of visitors’ user experience, honed over the last 15 years, we will perform a full audit and create an action plan during this workshop that you can implement straight away.

Come and work with me, join the O&O Community, and stop fear from sabotaging your business success online.

*This entire site and all of the sites I create for my clients have been built using the same systems and processes I teach :-)

Still unsure?

Not sure if the Website Formula is right for you?

The Website Formula is NOT for everyone and I'd prefer to help you work out if it is for you before you buy, I don't want to waste your time!

the website formula is for you if

the Website formula is Not for you if

You have questions, I have answers

Frequently Asked Questions

The course is £749, and you can either pay in full or pay by three monthly instalments of £251. If you pay in full, you get a bonus 30-minute one-to-one Zoom call with Kelly valid for one year of the course start date.

You will need to pay for website hosting and a domain name.  I help you choose this and set it up, and you can get them both for under £100 a year.

I also recommend that you buy a license for the page builder I use Elementor, it’s not essential as you can use the free version. However, it’s only $49, and the free templates and controls will make designing your pages so much easier.

The great thing about following my method is that you will only be using the software and subscriptions you need. Also, I choose them based on their functionality and price, always giving you a free option and a premium one. You won’t need to pay for an Instagram Link page like LinkTree as I will show you how to create your own, or pay for lead page software as you will be able to create your own.

I also show you how to style from scratch using Elementor’s Free Hello theme, so you will save on buying a premium theme and on the headache of choosing which one you want.

You are getting lifetime access to the course, which includes any future updates, so you can dip back in anytime you need and not have to pay someone else to do it.

I do, you can choose to pay by three monthly instalments of £251, just choose the ‘Spread the Cost’ option when adding the course to your cart.

The Website Formula is not just a course showing you how to tinker with a template and fill in the blanks. My course shows you step-by-step how to create everything on your website in an effortless way that will save you time in the long run – especially if you’re anything like me and like to have what you want. You will end up with a unique design tailored around your business.

The Website Formula is a mentored programme, and I am with you every step of the way. A live Q & A every week gives you at least an hour to ask me any question at all, and I will also be in the private Facebook group to answer your questions every day for the duration of the course.

You should not see your website as a business expense, but as an investment as your website is a sales tool that should earn you money moving forward, if designed and built correctly.

I want you to be 100% confident when you enrol in The Website Formula, so I’m offering a risk-free 60-day money-back guarantee.

I’m positive that you’ll love my training and be able to create a high converting website that makes you proud. So confident that I’m doubling the usual 30-day money-back guarantee and giving you a full 60 days to buy it, try it and apply it.

There’s literally no risk involved, you’re completely protected.

In short no, but if you want to create one that converts well and has everything you need (do you know what you need?  My tutorials will help with that too!).  A website built using my method will help your business grow and allow you to improve your website as it does, plus if you want it to be gorgeous, not cobbled together and appeal to your dream customer, then you do.

The course is released module by module at 9 am GMT on each Monday morning, starting on the 8th June.  I estimate that if you spend 30 minutes to an hour a day then you will easily get a five-page website finished within the eight weeks.  I have allocated two weeks for Module 4 – ‘Designing your Website’ and Module 5 ‘Building your Website’, as these modules have more lessons and will take you longer to complete.  

I am with you! I feel the same at the moment; there aren’t enough hours in the day! However, I find that it’s easier when you are so busy to follow a step by step method and complete a little each day. If you need a website and are trying to piece it together using the internet, you will end up making mistakes and spending far longer in the long term.

Yes completely, I have clients who tell me they are complete technophobes and then go on to be so confident and fully in control of their website moving forward.  I have one student who is in their eighties and loving the course, after watching their daughter-in-law do such a good job on her own website.

I am here to support you every step of the way.  You can ask as many questions as you want in the private Facebook group – nothing is a silly question.  I will also be live in there, so you can really grill me once a week!  I’m also available through email if you prefer.

I understand that you would want to keep a website that you’ve already spent time and money on, and I’m not about re-inventing the wheel. I can help you create a copy of your site so that you can work on it without affecting your old website and when finished, I’ll help you set it live.

Of course!  There are videos for everything that you need to do and I am here to support you every step of the way.  You can ask as many questions as you want in the private Facebook group – nothing is a silly question.  I will also be live in there, so you can really grill me once a week!  I’m also available through email if you prefer.

I can also help move your website between hosts or help you create a copy of your site so that you can work on it without affecting your old website and then when finished, I’ll help you set it live.

I’m so confident that you will love it that I offer a 60 day 100% money back guarantee.  If you do have any issues at all then I’d love you to get in touch so I can help out, it could be that a quick chat get’s you back on track.  I want you to build an amazing website for your business and I’m here to help you all the way!

You can, but I don’t recommend it and I’m a Web Designer, so why would I say that? Because I know how much work goes into working with a designer. You will need to let them know what you want on each page and write all the copy, plus deal with the back and forth of website edits.

Don’t hire me! Learn to create your website yourself using ‘The Website Formula’ and then eventually hand it off to another member of your team – this is the best use of your hard-earned money!

 

You've made it this far...

Don’t let another year go by before you build a website that epitomises your brand, speaks to your dream client and converts them into customers.

Here’s why you need to get inside The Website Formula today!

I know you may have doubts, but I genuinely believe that you (yes, YOU) can go “all in” to create a gorgeous, high converting website in January.

Enrol in The Website Formula before the early bird offer closes on Friday 22nd December and make it happen in 2024!

Don't just take our word for it...

Get Started Today

Take advantage of our early bird offer and get a winning website for the lowest price it will ever be at.

ready to get started?

Choose your plan

Spread the cost

over three months
£ 251 3 MONTHLY PAYMENTS
  • 40+ video lessons
  • 50+ worksheets, checklists & swipe files
  • Lifetime access to the course & updates
  • Private Facebook group
  • Weekly Group Q & A call *

Pay In full

bonus 1-1 training session
£ 749 One Off Payment
  • 40+ video lessons
  • 50+ worksheets,checklists & swipe files
  • Lifetime access to the course & updates
  • Private Facebook group
  • Weekly Group Q & A Call*
  • Bonus 30 minute Zoom with Kelly **
bonus

VIP

10 slots available
£ 1499 ONE OFF PAYMENT
  • All the benefits of other packages
  • Hosting for 12 months
  • Domain for 12 months
  • 2x 2 hour Zoom with Kelly**
  •  

*   Weekly Q & A for each of the eight weeks of the course, I will be available live for any questions you have.  A replay will be saved in the group if you can’t attend live.

** Zoom calls to be used within a year of the start of the course (by 8th June 2021)

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