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3 Mistakes You’re Making on Your Website, but Probably Didn’t Even Know

One of the first steps we take when onboarding a new client is to audit their website if they have one, and these three critical mistakes are the ones I see the most!

Visitor attention spans are fleeting, and once you’ve got someone on your website, you don’t want to put them off with these common pitfalls that could be silently sabotaging your potential.

1. Slow Loading Speeds

Mistake

Neglecting the importance of a fast-loading website.

Impact

Picture this: a potential client eagerly clicks on your website link, only to be met with a sluggish loading time. Impatience is now, sadly, a common trait. Users expect instant gratification, and a slow website can be a deal-breaker. Frustration sets in, and the increased likelihood of users leaving your site means lost opportunities. This directly impacts the user experience, leaving a lasting negative impression.

Quick Fix

To remedy this, consider performing a digital ‘spring clean’. Optimise images to find the perfect balance between quality and file size. I like to use tingpng.com Leverage browser caching to store frequently accessed resources locally, reducing load times for returning visitors. Additionally, upgrading your hosting plan can provide the necessary horsepower for faster loading times, ensuring your website doesn’t lag behind in the race for user attention.

2. Unintuitive Navigation

Mistake

Complicated or unclear website navigation.

Impact

Your website’s navigation is the roadmap guiding users through the digital landscape of your brand. If this journey is confusing or convoluted, visitors are likely to abandon ship. Complex navigation structures hinder users from easily finding what they’re looking for, be it information about you, or your products & services. This frustration becomes a barrier, driving potential clients over to your competitors, who likely have more user-friendly websites.

Quick Fix

Think of your navigation as a friendly guide, leading visitors to their destination effortlessly. Streamline your navigation menu, utilising clear and concise labels, and trying to allow visitors to find every piece of info within two clicks. Create an intuitive site structure that mirrors the logical flow of information. If you’ve got a site that requires a lot of pages, don’t forget the search function – it’s a valuable tool that helps users quickly find what they’re looking for, preventing them from sailing away to a smoother digital journey elsewhere.

3. Lack of Mobile Optimisation

Mistake

Ignoring the mobile user experience.

Impact

With an increasing number of users accessing websites on mobile devices, ignoring the mobile user experience is akin to shutting the door on a significant portion of your audience. A website that doesn’t adapt well to smaller screens becomes a maze for users navigating on smartphones or tablets. This lack of optimisation translates into a substantial loss of potential clients who favour mobile browsing.

Quick Fix

Embrace adaptability with open arms. Implement responsive design techniques that ensure your website seamlessly adjusts to various screen sizes. Test your site rigorously on different devices to guarantee a positive mobile user experience. By doing so, you not only retain potential clients but also showcase your commitment to providing a user-friendly experience across all platforms.
Your website is more than just a virtual storefront; it’s an interactive experience that can either captivate or repel potential clients. By addressing the challenges of slow loading speeds, unintuitive navigation, and mobile optimisation, you’re not merely fixing issues – you’re sculpting a pathway to success.

Conclusion...

Imagine a website that loads in the blink of an eye, guiding users seamlessly through an intuitive navigation experience, and adapting flawlessly to the screens of mobile users. This is the website that not only attracts visitors but retains them, turning leads into loyal clients.
Don’t let your website linger in the shadows of missed opportunities – it’s time to step into the spotlight of a digitally transformed online presence. Revolutionise your approach, captivate your audience, and join us in the era of empowered websites.

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Website Audit Workshop 

on 5th December at 2.00 pm

Kelly Sparkes Headshot in Circle

Hi, I’m Kelly, the digital bloomsmith behind Opal & Onyx. I specialise in creating websites showcasing your floral artistry and attracting and converting high-ticket customers, taking care of all the boring tech stuff.

Let’s collaborate to make your online presence as captivating as your blooms – I’d love to help your floral business flourish in the digital world.

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A sleek, flowing WordPress site full of large images; Peony & Peridot’s horizontal lines create a sense of space and openness, encouraging visitors to scroll and explore, diving deeper into the wonderful world you have created.
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